OUR MISSION
To educate, inspire, and empower our customers to pursue a healthy lifestyle in order to achieve their wellness goals, and in turn build a stronger community.
At Good + Natural, this mission guides everything we do. From the products we carefully select to the conversations we have with our customers each day, we are committed to helping people make informed choices that support their individual wellness journeys.
Whether you're just getting started or have been prioritizing natural health for years, we're here to meet you where you are.
Manitoba's Partner in Health Since 1996
Founded in 1996, Good + Natural has grown from a modest 1,000-square-foot store into a thriving 5,000-square-foot wellness destination. While we've evolved over the years, our commitment has remained the same: to provide trusted products, meaningful education, and exceptional service to our community.
We believe that wellness isn't one-size-fits-all. Our goal is to make natural health approachable, achievable, and sustainable for every stage of life.
As a proudly Manitoba-owned and operated business, we are honoured to serve generations of families both in-store and online.
What Makes Good + Natural Different
Education First
Knowledge empowers people to make confident decisions about their health. That's why ongoing staff education and training are central to our business. Our team is equipped with the tools and resources they need to provide thoughtful guidance and personalized recommendations.
Products You Can Trust
We carefully curate our selection to offer quality products that align with our values and our customers' needs. From vitamins and supplements to natural beauty products, eco-friendly household essentials, and handcrafted items made in-house, we strive to provide solutions that support healthier lifestyles.
We've also built strong relationships with our trusted suppliers and brand partners to ensure we're delivering the best possible quality, innovation, and value.
A Community-Focused Approach
We believe that better health builds stronger communities. Every interaction is rooted in honesty, respect, and a genuine desire to help others succeed on their wellness journey.
INTEGRITY
We believe honesty and trust should guide every interaction. From the products we carry to the advice we provide, integrity is at the heart of everything we do.
BALANCE
Every wellness journey is unique. We help customers find an approach to wellness that fits their goals, priorities, and lifestyle.
EDUCATION
Knowledge empowers better decisions. Through continuous learning and guidance, we help customers feel informed and supported.
Meet Our Leadership Team
DENNIS
OWNER/FOUNDER
Dennis has been in the health industry for over 25 years and as the founding owner, has helped shape the business into what it is today. With more than 50 years of retail experience, he continues to mentor the team and inspire innovative thinking. Outside of work, he enjoys travelling, reading, and spending time with his wife, Linda, family, and friends.
LEANE
OWNER/CEO
Since transitioning into ownership in 1999, Leane has been passionate about building a business rooted in health, community, and the growth of her team. She continually looks for ways to improve the customer experience while helping others reach their full potential. When she's not working, you'll find her enjoying time with family and dogs hiking and exploring the outdoors.
JOLENE
STORE MANAGER
Since joining Good + Natural in 2021, Jolene has helped create the welcoming and knowledgeable atmosphere our customers know and love. With a lifelong passion for natural health and fitness, she enjoys helping others achieve their wellness goals. Outside the store, she loves spending time with her husband, three boys, and many beloved pets.
SARAH
CHIEF MARKETING OFFICER
With more than 18 years in the natural health industry, Sarah is passionate about connecting customers with products they'll love through thoughtful and innovative marketing. She has a special interest in skincare and wellness trends. Outside of work, she enjoys spending time with her husband, son, and their dog.
AMY
ECOMMERCE MANAGER
With nearly two decades of experience in natural health, Amy combines industry knowledge with a passion for technology and customer service to continually improve the online shopping experience. She enjoys learning new tools and finding ways to make shopping easier for customers. In her free time, she loves sharing good food, playing games, and spending time with her husband, three children, and their dogs.
